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#giveusawhirl

Brand

Whirlpool is a manufacturer and marketer of home appliances. The brand is best known for its washer and dryer product line.

Strategy

Whirlpool presents its very own Give Us A Whirl challenge which gives their winner a ticket to the Oscars and a brand-new washer and dryer. 

The challenge kicks-off with a special message from Williamina. To be a part of the challenges, fashionistas have to record Tik Toks of themselves giving us a "whirl' in their most trend-setting outfits. The only ground rule : No dirty outfits allowed.

Kick off video

Social Media | Tik Tok Challenge

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Tik Tok tagged with #GiveUsAWhirl will be featured on giveusawhirl.com.

People can vote for their favorite ensemble that they want on the red carpet.

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Art Directors: Kaveen Panchal & Madison Duncan 

Copywriter: Jillian Apatow

Kaveen Panchal
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